Bringing cognitive psychology and neuroscience into copywriting

Bringing cognitive psychology and neuroscience into copywriting

In a marketing world overrun with pop psychology, empty promises, and pseudogurus, it is time to raise the bar. Embrace a fresh perspective of copy, one driven by the pursuit of scientific exploration and backed by rigorous evidence. We may not offer hyped success, but we can commit to well-grounded knowledge.

In a marketing world overrun with pop psychology, empty promises, and pseudogurus, it is time to raise the bar. Embrace a fresh perspective of copy, one driven by the pursuit of scientific exploration and backed by rigorous evidence. We may not offer hyped success, but we can commit to well-grounded knowledge.

An art that now becomes a science

What makes some texts work, while others fall flat? Why are some copywriters consistently successful in their craft, while others struggle to make an impact?

Some people claim copywriting is more of an art than a science. They are probably right. Though, like every aesthetic art form, copywriting is grounded in certain psychological, cognitive and scientific principles that can be understood and honed over time.

It is this understanding of the subtle nuances of human cognition and behavior, that transform ordinary words into compelling narratives, and what separates rookie copywriters from valued professionals.

It is the copywriting science that elevates your style to an art.

What, how, but more importantly, why?

We are currently experiencing a time where the emergence of AI models like ChatGPT might make traditional copywriting skills redundant and challenge the competitive edge of professionals in the field.

In this context, understanding the ‘whys’, the scientific bases at the intersection of Language, Marketing, and Psychology is more important than ever.

As in the near future, having a clear direction and purpose for their words will be the only factor setting professionals apart.

Here, we will explore these hidden principles in academic and scientific literature. To help you make better copy decisions, but also for optimizing mental processes towards decision-making.

Meet the Founder

Hi!,

I am Pedro Margolles

As a cognitive psychologist, neuroscientist and neurolinguist, I have dedicated the last 9 years of my life to better understanding how your brain processes language.

More specifically, my research has centered on exploring, for the first time, the possibility of subliminally shaping new ideas in people’s minds by manipulating their brain activity patterns through AI neural algorithms and real-time brain-reading methods.

Now, we are excited to bring you that scientific knowledge and cutting-edge expertise to help improve your persuasive writing, while also offering a glimpse into the future of copywriting transformed by AI.

Meet the
Founder

Pedro Margolles

Pedro Margolles

Cognitive Psychologist
PhD in Cognitive Neuroscience

Something new to share, something new to learn

The world of copywriting has turned into an echo chamber, where many repeat but don’t innovate.

Our mission is to generate actionable copy insights by using a data-driven and evidence-based approach, including running scientific experiments in which you, as a copy scientist, play a key role.

Because, in the end, blindly following trends, clichés and biased intuitions on how copywriting actually works only leads to sameness, to inefficiency, and to stagnation.

Only a rigorous understanding of the complex causal factors that drive human behavior enables you to consistently guide your audience from mere thoughts and emotions, to intentions, and ultimately, to actions.

Perhaps the time to adapt has come, copywriter.

Perhaps it’s time to explore a new copy era.

Join our newsletter in discovering the future of
persuasive writing, a realm ruled by:

SCIENCE

 DATA

AND AI

SCIENCE

 DATA

AND AI