Privacy Policy

Privacy Policy

This policy outlines how the personal information of all individuals who interact with Pedro Margolles García through this website will be treated and protected.

Please, you must read all sections of the Legal Notice, the Cookie Policy, and this privacy policy before using this website.

In accordance with the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR) and the Spanish Organic Law 3/2018 of 5 December on the Protection of Personal Data and guarantee of digital rights, Pedro Margolles García informs you that, by accepting this Privacy Policy, you provide your express, informed, free, and unequivocal consent for the Data you provide, and for which security measures, technical and organizational, provided for in current regulations, are applied, to be processed by Pedro Margolles García as the data controller.

Who is responsible for this website?

Identity of the responsible party: Pedro Margolles García
Trade name: The Copywriting Lab
Website: thecopywritinglab.org
Tax ID: ES53537868D
Address: Calle de los Helechos, nº3, Esc. Izq., 6ºB Oviedo, CP 33001, Asturias
Email: contact@thecopywritinglab.org
Contact details of the responsible party or representative, and the data protection officer if applicable: Pedro Margolles García; Calle de los Helechos, nº3, Esc. Izq., 6ºB Oviedo, CP 33001, Asturias; contact@thecopywritinglab.org
Purpose of the website: Providing training and services in cognitive psychology, neuroscience and copywriting
Occupation: PhD in Cognitive Neuroscience, Neuroscientist, Neurolinguist, Marketing
University: Universidad de Oviedo, Università degli Studi di Udine, Universidad de Salamanca, UNED, Universidad del País Vasco

What personal data is collected on this website?

For the purposes established in this privacy policy, Pedro Margolles García collects and processes the following personal data, which will depend on the different products or services requested on this website:

Identification data: first name, last name.

Contact information: email address, mobile phone number, postal address.

Contractual data: data related to contractual operations, ID/NIE (Tax ID/Foreigner Identification Number), products and services acquired, financial transactions, payment data.

Navigation data: IP address, device type and identification, browser type, domain through which the website is accessed, browsing data, and activity on the website.

Reasons for contact: the reasons for which users may contact Pedro Margolles García include, but are not limited to:

  • Obtaining information about products and services.
  • Inquiries related to post-sale service, including order tracking, warranties, and claims.
  • Customer testimonials that may be used for promotional purposes, always respecting user privacy and preferences.
  • Providing personal information and relevant background by clients as part of the assessment and personalization process for the provision of services.
  • Assistance with technical issues or questions related to the use of thecopywritinglab.org or online services.
  • Contact related to purchases, orders, returns, or business inquiries.
  • Personal comments and opinions related to our articles and educational content in the field of cognitive psychology and copywriting.
  • Feedback or suggestions to improve our products, services, or user experience on our website.
  • Collaboration proposals, business partnerships, or marketing.
  • Questions related to the handling of personal data, privacy rights, and legal inquiries.

On what legal basis are these data processed?

We process your personal data based on the following legal grounds:

— The execution of a contract with Pedro Margolles García, for the hiring of services, posting advertisements, and managing requested services.

— User consent regarding contact, subscription to content, and the sending of commercial communications, via email, cookies, or messaging systems.

— The legitimate interest of the data controller in protecting users of Pedro Margolles García’s website from misuse and fraud in the use of our services.

Principles I will apply to your personal information:

In the processing of your personal data, I will apply the following principles that align with the requirements of the European data protection regulation:

Principle of legality, fairness, and transparency: I will always request your explicit consent to process your personal data for one or more specific purposes, providing clear and detailed information beforehand.

Principle of data minimization: I will only request the data strictly necessary in relation to the purposes for which I require them, keeping it to a minimum.

Principle of limited retention period: I will retain your data only for the strictly necessary period to fulfill the processing purposes. Depending on the purpose, I will notify you about the duration of the data storage. In subscription situations, I will conduct regular reviews of my lists and delete records that have remained inactive for a significant period of time.

Principle of integrity and confidentiality: Your personal data will be processed in a way that ensures adequate security and guarantees confidentiality. You should know that I take all necessary precautions to prevent unauthorized access or misuse of my users’ data by third parties.

For what purposes will I process your data?

Subscription forms for content: There are several forms to activate subscriptions. The data provided will be used exclusively to send the newsletter and keep you updated on news and occasional offers, exclusive to thecopywritinglab.org subscribers.

Comment form: Personal data entered in the comment form will be used exclusively for moderation and publication.

Contact form: There is also a contact form for inquiries, suggestions, or professional contact. In this case, the email address or phone call will be used to respond to these inquiries and send the information requested by the user through the website.

Registration form: In this case, we request the following personal data: Name, Email; so you can create an account in our system and access its functionalities with a password defined by the user.

Sales and service request form: I also process data to manage the purchase of my online courses or services, including order management, payment, and all operations related to the hiring of the chosen service or product. This includes sending emails and making phone calls for follow-ups, responses, invoices, receipts, etc. When services are requested, we will collect your contact information along with an initial summary of the reasons you are seeking consulting. This data collection gives us a preliminary understanding of your case, helping us tailor the services appropriately, schedule appointments, and address any questions you may have while completing this form.

Affiliate registration form: We request affiliate data, including payment information, to manage affiliate registrations and settle corresponding commissions.

Download systems: On this website, various contents are available for download in text, video, and audio formats, which are periodically added. In this case, an email address is required to activate the subscription form. Your information is used for the purposes indicated for subscribers.

Data retention period:

Customer Data: The retention period for personal data will vary depending on the service the Customer contracts. In any case, it will be the minimum necessary, and it may be kept for:

— 4 years: Law on Offenses and Penalties in the Social Order (obligations related to affiliation, registrations, cancellations, contributions, salary payments, etc.); Articles 66 and following of the General Tax Law (accounting books, etc.).

— 5 years: Article 1964 of the Civil Code (personal actions without a special deadline).

— 6 years: Article 30 of the Commercial Code (accounting books, invoices, etc.).

— 10 years: Article 25 of the Anti-Money Laundering and Terrorism Financing Prevention Law.

Subscriber Data: From the moment the user subscribes until they unsubscribe.

Potential Customer Data: The data will be retained for the duration of the established business relationship and, once concluded, for two years unless the user requests deletion before that.

What are your rights regarding the use of your data?

Any person has the right to obtain confirmation as to whether thecopywritinglab.org is processing personal data concerning them or not.

Individuals have the right to:

— Request access to personal data concerning the data subject.

— Request the rectification or erasure of data.

— Request the cancellation of data.

— Request the limitation of data processing.

— Object to data processing.

— Request data portability.

If you have given your consent for a specific purpose, you have the right to withdraw your consent at any time, without affecting the lawfulness of the processing based on consent before its withdrawal.

If you believe that your rights regarding the protection of your personal data have been violated, especially when you have not obtained satisfaction in exercising your rights, you can file a complaint with the competent Data Protection Authority through their website: https://www.aepd.es/es

To exercise these rights, you can contact contact@thecopywritinglab.org.

There is a form for exercising your rights that you can request via email, or if you prefer, you can use the ones provided by the Spanish Data Protection Agency or third parties.

These forms must be electronically signed or accompanied by a copy of your ID.

If you are representing someone else, you must attach a copy of their ID, or it must be signed with their electronic signature.

The forms can be submitted in person, sent by mail, or by email to the address of the data controller as provided at the beginning of this text.

Remarketing actions

Google Ads

Ads is a Google platform intended for advertisers who want to advertise on GOOGLE. thecopywritinglab.org uses Google Ads, Google’s advertising platform that allows creating campaigns and ads to display them on other websites. When creating an ad, the audience can be segmented by:

— Location
— Demographic data (age, gender, etc.)
— Interests (activities, hobbies, etc.)
— Online and offline shopping behavior
— Etc.

The data obtained through Google Ads are subject to this privacy policy from the moment the user provides their data on this website’s subscription form. Under no circumstances will the information from Google be used for a different purpose.

Facebook Ads

Facebook Ads is used on this website:

Facebook Ads allows audience segmentation for targeted advertising.

Thanks to Facebook’s Custom Audiences feature, an audience can be created from user data and subscribers of this website, such as email addresses and phone numbers. To do this, it is necessary to share databases with Facebook to subsequently create custom audiences by directing ads to people with similar profiles.

For ad targeting according to Facebook’s policies, no confidential personal information is used, and it is not shared with third parties or other advertisers. Facebook will delete this data once the process is complete. Additionally, Facebook ensures confidentiality.

The advertising system designed by Facebook allows displaying relevant and useful ads without revealing your identity to advertisers, potentially reaching specific groups of people.

As a user, you can revoke your consent at any time through https://www.facebook.com/settings?tab=ads, where you can configure ad preferences. You can also indicate that you do not want interest-based ads from Facebook or other companies through the European Interactive Digital Advertising Alliance (EDAA) of Your Online Choices (http://www.youronlinechoices.com/es/) or in your computer or mobile device settings.

To use the Custom Audiences feature, this website uses Facebook’s Website Custom Audience tool, which utilizes the Facebook pixel to anonymously track visitors to this website.

If you wish to opt-out of the use of Facebook’s Website Custom Audiences, you can do so at: https://www.facebook.com/ads/website_custom_audiences/.

For more information about the scope and purpose of data collection by Facebook and its subsequent processing, as well as to configure your privacy settings, you should visit the following links: https://www.facebook.com/privacy/explanation/.

Facebook Conversion Tracking Pixel

For the optimization of advertising campaigns for ads displayed on Facebook, and for statistical purposes, the Facebook Conversion Tracking Pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, is used to track user actions after clicking on an ad.

The data obtained through this pixel is anonymous and does not refer to identifiable individuals, nor is it stored or used to create profiles with personal data.

This data may be stored and processed by Facebook, and Facebook may link this data to your Facebook account and use it for its own advertising purposes in accordance with Facebook’s data usage policy, which you can find at https://www.facebook.com/about/privacy/, recently updated at https://www.facebook.com/about/privacy/update.

You can allow Facebook and its partners to place ads on and off Facebook, and for this purpose, a cookie may be stored on your computer.

Twitter ads

At thecopywritinglab.org, we use Twitter Ads, Twitter’s advertising platform that allows us to create campaigns and ads. When creating an ad, the audience can be segmented by:

  • Location
  • Demographic data (age, gender, etc.)
  • Interests (activities, hobbies, etc.)
  • Online and offline shopping behavior
  • Etc.

The data obtained through Twitter Ads are subject to this privacy policy from the moment the user provides their data on this website’s subscription form. Under no circumstances will the information from Twitter be used for a different purpose.

Security notification and breach declaration

At thecopywritinglab.org, we implement appropriate security measures commensurate with the level of risk to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks associated with processing and the nature of personal information.

However, if Pedro Margolles García determines that your service data has been misappropriated (including by an employee of Pedro Margolles García), exposed due to a security breach, or acquired incorrectly by a third party, Pedro Margolles García will promptly inform you of such security breach, misappropriation, or improper acquisition.

To whom will your data be disclosed?

Many tools used on this website to manage data are contracted by third parties. To provide services strictly necessary for the development of the activity, Pedro Margolles García shares data with the following providers under their respective privacy conditions:

External service providers (e.g., payment processing services, order processing, analytics, marketing campaign management, website management, and email distribution, and other similar service providers) so that they can perform business functions on behalf of Pedro Margolles García.

The web development and maintenance company or the hosting company may occasionally have access to this website. They have a service provision contract that obliges them to maintain the same level of privacy as applies to the processing performed on this website.

Any international data transfer resulting from the use of tools or service providers will adhere to the Privacy Shield agreement, which ensures that American software companies comply with European data protection policies regarding privacy, confidentiality, and data security.

Specifically, this website uses the following third-party tools and services:

Encharge.io: We use the services of Encharge.io, a company based in Bulgaria, to conduct our email marketing campaigns. Encharge.io processes data for the purpose of providing our email marketing services in accordance with the General Data Protection Regulation (GDPR) policies and regulations and its own Privacy Policy. We want to assure you that the management of your personal data is done securely and in compliance with current privacy regulations.

Make.com: We use Make.com, a company based in the United States, for automation and web service integration. For more details on how Make.com handles data privacy, please refer to their Privacy Policy.

Thrivecart: Based in New Zealand, it is used as a shopping cart to provide a simplified shopping experience and for payment processing through Stripe or Paypal, as outlined in its Privacy Policy.

Quaderno.io: Based in Spain, it is the application for managing our billing and accounting for thecopywritinglab.org. It is designed to simplify the process of creating and sending invoices automatically in accordance with its Privacy Policy.

Google Analytics: It is a web analytics tool provided by Google, Inc., a company located at 1600 Amphitheatre Parkway, Mountain View, California, CA 94043, United States («Google»). Google Analytics uses «cookies,» which are text files stored on your device, to help thecopywritinglab.org analyze how users use the website. The information generated by cookies about your use of thecopywritinglab.org, including your IP address, will be transmitted directly to Google’s servers in the United States and stored there. More information can be found in their Privacy Policy.

Stripe: thecopywritinglab.org uses Stripe as one of its online payment processing platforms to facilitate and manage transactions made on our website. Stripe offers secure services that allow users to make payments efficiently and reliably. By using our services and completing transactions through Stripe, you accept that your relevant personal data, such as payment information, will be transmitted and stored in accordance with Stripe’s privacy policy. Stripe complies with applicable data protection laws and has certifications under the EU-US Privacy Shield Framework and Swiss-US Privacy Shield Framework to ensure an adequate level of data security and protection in international transfers. For more details on how Stripe handles personal data, we recommend checking Stripe’s Privacy Policy on their website.

Paypal: On certain occasions, we offer the option to make payments through PayPal for the acquisition of our products or services. To use PayPal as a payment method, you must have an account with them. By selecting the PayPal payment option, you agree that your personal data, such as name, postal address, phone number, and email address, will be transmitted to PayPal for the purpose of processing the transaction. This data transfer is based on Article 6(1)(a) of the General Data Protection Regulation (GDPR) (consent) and Article 6(1)(b) of the GDPR (processing necessary for the performance of a contract). PayPal (Europe) S.à r.l. et Cie, S.C.A., located at 22-24 Boulevard Royal, L-2449 Luxembourg, is the operator of the PayPal payment service. For detailed information on how PayPal handles your personal data, we recommend reviewing PayPal’s Privacy Policy on their website.

Raiola Networks: At thecopywritinglab.org, we want to ensure that the security and privacy of your data are of utmost importance to us. For this reason, we have chosen Raiola Networks as our hosting and email communication service provider. You should know that our hosting is 100% Spanish (Lugo, Spain) and 100% secure. We use SSL (Secure Sockets Layer) protocols, which is the standard security technology on the Internet for establishing secure and encrypted connections between your browser and our server. This secure connection ensures that any information transmitted from your browser to our server will remain private and protected against potential unauthorized access. The use of SSL is essential to protect our customers’ data during any online transaction, thanks to data encryption, which prevents any risk of interference or theft by third parties. More information can be found in their Privacy Policy.

WordPress: We use WordPress.org as the platform to create and manage our website. WordPress.org is a widely recognized open-source platform that provides flexible tools for the creation and management of online content. We want to emphasize that WordPress.org adheres to security and privacy standards, and we work diligently to keep our platform up-to-date and secure to protect your personal data while you browse and interact with our website.

Gmail: To simplify the management of our electronic correspondence and communication with our users, we use the Gmail email service provided by Google, Inc. Gmail is a widely used platform for exchanging electronic messages and ensures high standards of security and privacy. Any information or personal data shared through Gmail is managed in accordance with Google, Inc.’s Privacy Policies and securely stored on their servers. Additionally, we want to emphasize that at thecopywritinglab.org, we take measures to protect the privacy of our users in all our electronic communications.

Google Meet (Business): To facilitate online meetings with our users and clients and support business collaboration, we use Google Meet, a tool provided by Google, Inc. Google Meet (Business) enables video conferencing and real-time collaboration. Data provided during meetings, such as participant information and shared content, is handled in accordance with Google, Inc.’s Privacy Policies. Google Meet (Business) adheres to strict security and privacy standards to ensure that information remains confidential, both when scheduling appointments and during meetings and online interactions.

Airtable: Airtable is an online database management platform that we use to organize and efficiently manage data. Data stored in Airtable may include information related to projects, clients, or any other aspect of our business. Airtable complies with applicable privacy regulations and is committed to maintaining data security on its platform. Any third-party access to this platform will be done under strict privacy conditions established in agreements with Airtable. More information can be found at: https://www.airtable.com/company/trust-and-security

Google Workspace: Google Workspace is a suite of online productivity tools, including Google Sheets for spreadsheets, Google Docs for word processing, and Google Forms for surveys and forms, among others. We use these tools to create, edit, and share documents and forms related to our business. The data we enter into these applications is stored on Google’s servers and is subject to Google, Inc.’s Privacy Policies. Google Workspace complies with security and privacy standards to protect the data we handle in these applications and ensure the confidentiality of information.

WhatsApp: To provide efficient customer service and offer direct communication with our consultants, we use WhatsApp as a contact method. WhatsApp is a widely used instant messaging platform that allows us to respond to your inquiries and provide assistance quickly and effectively. We want to emphasize that any information or personal data shared through WhatsApp is handled confidentially and used only to provide the requested service. Please note that WhatsApp also has its own Privacy Policies and Terms of Service that you should review to understand how your data is managed on that platform.

Telegram: With the aim of providing agile customer support and ongoing communication, we use Telegram as an alternative contact method. Known for its emphasis on security and privacy, this instant messaging platform allows us to exchange messages securely and quickly, which is crucial for addressing your questions and providing effective support. It is worth noting that we treat any information or personal data you provide through Telegram with the utmost confidentiality, using it solely for the purpose of providing the service you request. Additionally, it is advisable to consult Telegram’s Privacy Policies for a clearer understanding of how your data is handled on that platform.

Itálica Asesora: Itálica Asesora is our trusted company for tax advisory and consultancy services. Based in Seville, Spain, Itálica Asesora collaborates with us to provide expert advice in specific areas of our business. In doing so, Itálica Asesora may have access to certain personal and financial information from our clients, necessary to fulfill its responsibilities and provide its services. We want to assure you that Itálica Asesora adheres to strict privacy policies, ensuring the protection of your personal data in accordance with applicable regulations.

Segmentation and profile creation

The registration of personal data provided at the time of subscription, contact, interaction with the website, and any other data provided during browsing, including information provided by cookies regarding browsing habits, will be used to segment or categorize them for the purpose of applying them to activities related to general administration, information, marketing of advertising spaces, analysis of proposals requested by users/clients, statistical analysis of the services and content used, preferences, and surveys or forms.

Profile creation, through the analysis of your automated individual decisions, involves the use of your Personal Data to evaluate certain personal aspects, such as the analysis and prediction of your economic situation, personal preferences, interests, behavior, location, movements, and attitudes. The logic applied to obtain these profiles is the use of statistical procedures, and the consequences of this data processing through profile creation include sending personalized communications of your interest with content related to psychology, personal development based on relationships, and psychotherapy.

The legal basis for processing your data for the stated purposes and creating automated individual decisions by creating profiles is the consent granted by marking the checkbox indicated above.

The data we use for profile creation and display to advertisers are not data that allow the identification of users. Only demographic information like age, country, gender, etc., is shown in a graph to represent the type of audience we have.

Affiliate links and advertising

This website provides the user with sponsored content, advertisements, and/or affiliate links.

Among the links you may come across, there is the possibility of providing information and referring to products and/or services and/or infoproducts from third parties. The information that appears in these affiliate links or the inserted advertisements is provided by the advertisers themselves. Therefore, thecopywritinglab.org is not responsible in any case for inaccuracies or errors that may be contained in the advertisements, nor can it provide guarantees about the experience, integrity, or responsibility of the advertisers, or the quality of their products and/or services, although products or services that thecopywritinglab.org and its team have tested will always be recommended.

In addition, the advertisements will remain published on the portal until they are removed or suspended by the advertiser or thecopywritinglab.org, which is not responsible for the fact that, once they have been removed from its databases, the advertisements continue to be indexed by search engines outside of this portal.

Every user should understand that any contractual or non-contractual relationship between the user and the advertisers, affiliates, or third parties contacted through this website is understood to be carried out solely and exclusively between the user and the advertiser and/or third party.

thecopywritinglab.org only acts as a channel or advertising medium and, therefore, has no responsibility for any damages or losses of any kind caused in connection with negotiations, conversations, and/or contractual or non-contractual relationships with advertisers or third parties, whether individuals or legal entities, contacted through this website.

Secret and data security

Thecopywritinglab.org is committed to using and processing the user’s personal data while respecting their confidentiality and in accordance with the purpose for which they were collected. Thecopywritinglab.org also undertakes to fulfill its obligation to store them and to take all measures to prevent their alteration, loss, unauthorized access, or processing, in accordance with the current data protection regulations.

This website includes an SSL certificate. This is a security protocol that ensures that your data travels in an integral and secure manner. In other words, the transmission of data between a server and the web user, and vice versa, is fully encrypted.

Thecopywritinglab.org cannot guarantee the absolute invulnerability of the Internet network, and therefore, the violation of data through fraudulent access by third parties.

Regarding the confidentiality of data processing, Pedro Margolles García will ensure that any person authorized by Pedro Margolles García to process client data (including its staff, collaborators, and service providers) will be under the appropriate obligation of confidentiality (whether through a contractual or legal duty).

In the event of a security incident, when Pedro Margolles García becomes aware of it, she must notify the Client without undue delay and provide timely information related to the Security Incident as it is known or when reasonably requested by the client.

Accuracy and truth of data

As a user, you are solely responsible for the truth and accuracy of the data you submit to thecopywritinglab.org, relieving Pedro Margolles García of any responsibility in this regard. Users guarantee and are responsible, in any case, for the accuracy, currency, and authenticity of the personal data provided, and they commit to keeping them duly updated. The user agrees to provide complete and correct information in the contact or subscription form.

Revocability

The consent given, both for the processing and for the transfer of the data of the data subjects, is revocable at any time by notifying Pedro Margolles García in the terms established in this Policy for the exercise of Access, Rectification, Cancellation and Objection rights. This revocation will in no case have retroactive effect.

Changes to the Privacy Policy

Pedro Margolles García reserves the right to modify this policy to adapt it to legislative or jurisprudential developments, as well as industry practices. In such cases, she will announce on this page the changes introduced reasonably in advance of their implementation.

This Privacy Policy was last updated on January 26, 2024.